News BoT
RSS Feed
Joined: 11 May 2006
Posts: 32637
 |
 Posted: Sat Apr 06, 2013 8:00 am Post subject: The HTC One Review |
  |
|
<p>
It is nearly impossible to begin to review the HTC One without some context, and I’ll begin our review of the HTC One (formerly the device known as codename M7) much the same way I did my impressions piece simply by stating that HTC is in an interesting position as a result of last year’s product cycle. If there’s one thing Anand has really driven home for me in my time writing for AnandTech, it’s that in the fast-paced mobile industry, a silicon vendor or OEM really only has to miss one product cycle in a very bad way to get into a very difficult position. The reality of things is that for HTC with this last product cycle there were products with solid industrial design and specs for the most part, but not the right wins with mobile operators in the United States, and not the right marketing message abroad. It’s easy to armchair the previous product cycle now that we have a year of perspective, but that’s the reality of things. HTC now needs a winner more than ever.</p>
<p>
For 2013 HTC is starting out a bit differently. Rather than announce the entire lineup of phones, it’s beginning with the interestingly-named HTC One. It’s just the HTC One — no S or X or V or any other monikers at all. It’s clear that the HTC One is the unadulterated representation of HTC’s vision for what the flagship of its smartphone lineup should be. HTC is different from other OEMs in that it only makes smartphones, and as a result the flagship clearly defines the rest of the product portfolio below it. With the One it looks as though HTC is making that kind of statement by literally letting it define the entire One brand.</p>
<p>
Enough about the position and the strategy for HTC, these are mostly things that are interesting to enthusiasts and industry, but not really relevant to consumers or the review of a singular product. Let’s talk about the HTC One.</p>
Read more...
Source: AnandTech
This channel features the latest computer hardware related articles. |
|
